Definición
CRO (Conversion Rate Optimization) = proceso continuous aumentar conversion rate de tráfico existing via: A/B testing, UX improvements, copy optimization, friction reduction.
Por qué CRO > más tráfico
Sitio con 1% conversion rate + 1000 visitas: 10 conversiones. Mejorar a 3% conversion: 30 conversiones. SAME tráfico, 3x results. CRO before scaling traffic = best ROI typically.
Framework CRO básico
- Baseline metrics + analytics setup
- Identify bottlenecks funnel (donde drop-offs happen)
- Hypothesize improvements
- A/B test changes
- Implement winners
- Iterate continuous
Herramientas CRO
- Hotjar/Mouseflow: heatmaps + session recordings
- VWO/Optimizely: A/B testing platforms
- Google Analytics 4: funnels + behavior analysis
- Surveys (Typeform, Hotjar): qualitative feedback
Elementos típicos CRO
- Headlines + value propositions
- CTAs (copy + color + placement)
- Forms (reduce friction, optimize fields)
- Hero images
- Social proof placement
- Pricing display
- Checkout flow ecommerce
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