Definición
Marketing automation = workflows configurados una vez que ejecutan automáticamente cuando triggers happen. Email después signup, post-purchase follow-up, cart abandonment recovery, social media scheduling.
Ejemplos automation
- Welcome series 5 emails post-signup
- Cart abandonment recovery 3 emails
- Birthday discount automation
- Lead scoring + routing
- Re-engagement campaigns inactivos
- Post scheduling redes sociales
Herramientas populares
- HubSpot (CRM + automation completo)
- ActiveCampaign (automation avanzado)
- Brevo (email + SMS + chat automation)
- Mailchimp (basic-medium automation)
- Zapier/Make (cross-tool integrations)
ROI automation
Setup automation 20-40 horas inicial. Resultado: 70%+ time saved manual tasks ongoing + consistency + scalability. Para PyMEs $30K-$80K MXN/año tools: payback typical 3-6 meses.
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