Definición
- MRR (Monthly Recurring Revenue): ingresos predecibles que esperas recibir cada mes de suscripciones activas
- ARR (Annual Recurring Revenue): equivalent annual. Typically MRR × 12
Cómo calcular
MRR = Σ (monthly subscription value de cada cliente activo)
Ejemplo: 50 clientes × $400 MXN/mes plan Basic + 20 × $1,500 plan Pro = $20K + $30K = $50K MRR. ARR = $600K.
Variaciones importantes
| Tipo MRR | Definición |
|---|---|
| New MRR | From new customers this period |
| Expansion MRR | From upsells/upgrades existing customers |
| Contraction MRR | From downgrades |
| Churned MRR | From cancellations |
| Net New MRR | New + Expansion - Contraction - Churned |
Health indicators
- MRR growth month-over-month: 10-20% startups, 5-10% scale-ups, 2-5% mature
- Net MRR Retention: target 100%+ (negative churn)
- Quick Ratio: (New + Expansion) / (Contraction + Churned). Target >4
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